# Andrew Fear

> Marketing leader and hands-on operator, based in Austin, TX and open to remote roles. Builds strategy, teams, and growth systems for complex products — for full-time leadership roles and for focused fractional or interim engagements, especially finance and finance-ops SaaS (FP&A).

## Profile

- [About and approach](https://andrewfear.com/#about): Philosophy on marketing, team design, and hands-on leadership.
- [Track record](https://andrewfear.com/#track-record): Headline outcomes across demand generation, search, thought leadership, and conversion.
- [Experience](https://andrewfear.com/#experience): Career history — Centage, Workleap, Pingboard, Maxio, Chargify / Keen, Lumerit / Pearson Education.
- [AI practice](https://andrewfear.com/#ai-practice): Hands-on AI-native marketing operations, including a GEO/AI-search program and a working GA4/Search Console recommendation pipeline.
- [Engagement model](https://andrewfear.com/#engagement): How a fractional or interim engagement works — diagnose, rebuild, build momentum.
- [Resources hub](https://andrewfear.com/resources.html): Full index of case studies, writing, and fractional-leadership resources.
- [FAQ](https://andrewfear.com/#faq): Short answers about who Andrew Fear is, companies, specialty, fractional availability, and contact.
- [Schedule a call](https://andrewfear.com/#schedule): Book time directly.

## Case studies

- [Rebuilding GTM from scratch at Centage](https://andrewfear.com/case-studies/centage.html): FP&A software, $1.224M ARR pipeline vs. $900K target, GEO/AEO program, executive thought leadership.
- [Rebuilding the conversion funnel through a PLG-to-sales pivot at Pingboard](https://andrewfear.com/case-studies/pingboard.html): 26% revenue growth, 170% free trial conversion lift, ahead of acquisition by Workleap.
- [Breaking a $10M budget's dependence on paid search at Workleap](https://andrewfear.com/case-studies/workleap.html): 18-person team, multi-channel demand generation, 34% QoQ pipeline growth.

## Services

- [Fractional growth leader for FP&A & finance-ops SaaS](https://andrewfear.com/services/fractional-growth-leader-fpa-finance-saas.html): Fractional and interim marketing leadership for FP&A/finance-ops SaaS companies, grounded in real experience running GTM inside one (Centage).

## Writing

- [The Excel Complexity Threshold](https://andrewfear.com/writing/excel-complexity-threshold.html): A positioning framework naming the inflection point where a company has outgrown spreadsheets but isn't ready for an enterprise platform.
- [Interim CMO vs. Fractional CMO](https://andrewfear.com/writing/interim-vs-fractional-cmo.html): The difference between the two, typical costs, and how to tell which fits.
- [How to Write an llms.txt File](https://andrewfear.com/writing/llms-txt-guide.html): A practical guide using this site's own llms.txt as the worked example.
- [Answer Engine Optimization: A Practical Playbook](https://andrewfear.com/writing/answer-engine-optimization-guide.html): What actually works for AEO/GEO, with real examples from a working GEO program.
- [What Does a Fractional CMO Cost?](https://andrewfear.com/writing/fractional-cmo-cost.html): Typical price range, what drives it, and how it compares to a full-time hire.
- [Building a Lean, AI-Native Marketing Team](https://andrewfear.com/writing/ai-native-marketing-team.html): The one-generalist-plus-agencies-plus-AI-agents model, with real examples in production.

## Core verified facts

- Positioning: Marketing leader and operator — full-time or fractional, strategy through execution.
- Specialty: Demand generation, GTM strategy, GEO/AI search optimization, and AI-native marketing operations, with particular depth in finance and finance-ops SaaS (FP&A).
- Availability: Open to full-time marketing leadership roles and to focused fractional/interim engagements, primarily for seed-to-Series B startups and growth-stage companies ($15M-$100M ARR).
- Team leadership: Led marketing organizations ranging from three to 18 people; currently favors a lean model combining a generalist, specialist agencies, and AI agents.
- Headline metrics: $1.224M ARR pipeline generated in Q1 2026 against a $900K target (+95% QoQ) on $30K in ad spend; 3M+ organic impressions and a 436% increase in demo requests; average organic search position moved from 34.9 to approximately 9; 170% free trial-to-paid conversion lift at Pingboard.
- Companies worked at: Centage, Workleap, Pingboard, Maxio, Chargify / Keen, Lumerit / Pearson Education — spanning FP&A software, HR Tech, developer-focused software, and education.

## Elsewhere

- [LinkedIn](https://www.linkedin.com/in/andrewfear)