Resources

Writing, case studies & resources

Proof, frameworks, and practical guides — organic engine + GEO/AEO for a fractional growth practice.

Fractional leadership

• Fractional growth leader for FP&A & finance-ops SaaS ↗
  Who this is for, and why category-specific experience matters.
• Interim CMO vs. Fractional CMO ↗
  The difference, typical costs, and how to tell which fits.
• What Does a Fractional CMO Cost? ↗
  Typical price range and what drives it.

Case studies

• Rebuilding GTM from Scratch at Centage ↗
  FP&A software, $1.224M pipeline vs. $900K target, a GEO/AEO program.
• Rebuilding the Conversion Funnel at Pingboard ↗
  A PLG-to-sales pivot, 26% revenue growth, 170% conversion lift.
• Breaking a $10M Budget's Dependence on Paid Search at Workleap ↗
  An 18-person team, multi-channel demand generation.

Writing

• The Excel Complexity Threshold ↗
  A positioning framework naming the inflection point where spreadsheets stop working.
• Answer Engine Optimization: A Practical Playbook ↗
  What actually works for AEO/GEO, with real examples.
• How to Write an llms.txt File ↗
  A practical guide using this site's own llms.txt as the example.
• Building a Lean, AI-Native Marketing Team ↗
  One generalist, specialist agencies, and AI agents — with real examples in production.